Jonathan Chwartz (CEO Sun Microsystems) speaks about blogging as a "vehicle to communicate directly and authentically to the marketplace".
Chwartz says "the word 'blogging' will be anachronistic" At the Web 2.0 Expo in San Francisco, Sun CEO Jonathan Schwartz shares his views on the future of business blogging. The chief executive is credited for pioneering the corporate blog as a tool to reach customers, employees, and others, but he predicts the novelty of his methods will soon wear off.Monday 05 May 2008
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